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Powerrise Communication has
mature experience in the research and development and
implication of CRM products, and also has a history of over
ten years’ construction in the telecom business/operation
supporting system (BSS/OSS). Meanwhile, through the
introducing of overseas data and experts in the field of CRM,
and the introducing of the construction experience of
developed countries’ telecom CRM system, and the combination
with the characteristics of Chinese telecom business
supporting system, Powerrise is the first to implement telecom
companies VIP CRM system engineering.
Powerrise Holds: telecom industry
should first start with the construction of VIP system, then
introduce CRM and pay attention to the independent
construction of database center system.
Powerrise believes that the key point in the construction of
VIP CRM System lies in:
Who are VIP costumers?
__The definition and thorough classification of VIPs
How to improve the VIP’s satisfaction and loyalty?
__The regulation of the disposition of VIP’s business
How to help VIP to create more value?
__The integration of market, sales, service resources and the
exploitation of VIP’s sales potential
The Powerrise solution -- PowerCRM-VIP system focuses on the
improvement of VIP’s satisfaction and the realization of
comprehensive concern for VIP as the starting point. It
provides a series of solution for telecom industry information
management, such as the optimization of market, sales, service
and support etc. Its operation idea is paying attention to the
customers, the sales, the market and the service, emphasizing
thorough classification of customers, concern for customers
and the sales idea of serving one for one, and paying
attention to customer’s data and unification of customer’s
documents during the operation. Its successful and effective
application depends on the following three basic aspects:
organization integration, work process integration, data
integration.
Organization integration is essential
The operation aim “focusing on the
customers” depends on the organization structure that centered
on marketing. Telecom CRM system can help to integrate the
organization of telecom industry, and to establish the
organization structure centered on active marking.
Higher-level leaders of the telecom enterprises, employees in
the relative market department, general manager of the service
center and customer business employees all have their definite
roles in telecom CRM system, each performing their duties
accordingly. Staff management and business operation is
effectively combined, and prompt response to the needs of
market and customers is realized.
The key point of the successful
implementation is the other party, Powerrise has many years of
implementation experience to co-operate such work.
Procedure integration is the base
Introducing the management idea of Customer
Relationship Management (CRM), it can help to re-organize the
procedure which aims at centering on the customer, and to
establish the commercial process procedure centered on
customer. Through providing comprehensive, particular customer
documents to enterprise sales, market and customer service
professionals, strengthening service after sale and
information analysis, it enables them to coordinately
establish and maintenance a series of most effectively one to
one relationship with customers and business partners. Thus,
it helps to improve the customer’s satisfactory, to attract
and maintain the relationship with more partners, and
dramatically increase the turnover. On the other hand, the
sharing of information and optimization of commercial
procedure can effectively reduce the operation cost.
The key point in the implementation is the
close co-operation between professionals of both parties and
technology workers, Powerrise has many years of developing
experience and it can help design practical business
procedure.
PowerTelecom CRM system gathers customer’s
past scattering documents (basic data, product material,
marketing material etc.), and establishes unified customer
document database. It forms unified customer diagram,
thoroughly analyzing the whole contribution of customers,
product use information, loyalty, and satisfaction etc. from
the perspective of data. And it provides data basis to
customers whose marketing is serving one to one
The key factor of
the successful implementation lies in the construction party.
Powerrise has experienced experts specialized in data base,
data designing and exploring to realize the data base with the
integrated customer material data base of telecom at the core.
The cooperative
implementation of the three integrations is to ensure the
successful construction and effectiveness of CRM system.
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