Recently, Powerise Property Solution, with its successful practical case in Oversea Chinese Town, Shenzhen, was assessed by experts and accepted by the Informationization Research Group of the National Information Center as a demonstrative project to be put on the list of ‘case studies of the enterprise informationization and new industrialization road’ research group for widespread applications. Entrusted by the Expert Counseling Committee for China’s Informationization, National Information Center determined the topic of ‘the enterprise informationization and new industrialization road’, the objectives of which, after studying the present situation of enterprise informationization development in China, were to unite experts from all professions, put forward policy-making recommendations about boosting China’s informationization and finally compile <A Report on China’s Informationization Development>.

Oversea Chinese Town’s total CRM system, provided by Powerise Group, included the fulfillment of CRM(Costumer Relationship Management) concepts in the routine work of its apartment rental department and the integration of work flows of its sales and properties sectors. The system was composed of a total CRM system and apartment rental CRM system which could perform such functions as information management, property information management, work management, marketing management, market survey and extension, etc.. The system featured a database of great capacity which could provide complete costumer information to deal with costumer-centric end-closed work flow and it had varied statistic analytic functions, flexible system allotment management and handy data exchange listings. These technologically far-reaching concepts make it possible for real estate businesses to adopt new online marketing.

Powersie CRM Property System always heads the profession in China, and its successful bidding in the national informationization research item, to a greater degree, confirmed its leadership of PowerCRM in the real estate field.