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Background:
With the market
economy evolving, a seller’s market is gradually changing to a
buyer’s market in the property industry and now lots of
companies has moved forward to where they seek to win mainly
by meeting their costumers’ satisfaction after a period when
they experienced their successes by quantity, quality and then
brands. The costumer-oriented decision making approach which
thinks highly of clients’ values begins to make its appearance
in the market. It is an urgent problem to be solved
immediately how to understand costumers’ needs, smoothly cope
with the relationship with costumers and make costumers more
satisfied.
An Introduction to
the Solution
This solution can be
applied to those property businesses which mainly target the
development of residential apartments. Its chief functions are
displayed as the following:
l
Collect,
process and track down the basic information and the
information of tracing process;
l
Treat
complaints from costumers and make feedbacks quickly based on
costumer service system;
l
Quickly boost
costumers’ overall satisfaction;
l
Establish a
complete managerial mechanism concerning property club
members;
l
Specifically
classify costumers and conduct individualized marketing;
l
Direct
businesses’ advertisement funds to where they should go in an
attempt to avoid ‘sweeping ad bombing’.
Overall Planning of
the Solution
PowerCRM Total
Property Solution, based on PowerCRM general product platform,
is designed as part of an overall planning according to the
concept of a combination of marketing, sales and services in
the property market.
Basic Thoughts on the Solution Design
Design of Chief Functions of the Solution
Systematic
Collection and Management of Costumer Information
Currently, what the
sales system of a property company usually stores is the
transactional records while a great quantity of basic
information associated with potential costumers and process
information are not stored. Costumer relationship management
deals with the entire cycle of costumer performance including
marketing to costumers, costumer classification, costumer
mining, chance tracing, costumer care and after-sales
services.
Individualized
Marketing to Potential Costumer Group
After a
classification of potential costumer group, it is necessary to
find out the needs of every costumer in time, particularly,
those potential costumers who have not bought any apartments
yet. In housing advertising and marketing, some
clearly-directed strategies are employed to attract this kind
of costumers. In terms of costumers’ different backgrounds,
social status and needs, marketing and properties information,
accurately pointed to specified potential costumers, are
released by means of modern advanced communicative devices.
Instructions about
the Design and Marketing of New Properties
The automated
marketing function of PowerCRM can mainly provide the
following services for real estate companies:
l
Make and
manage all marketing schemes;
l
Manage
information of competitive properties and real estate;
l
Manage
marketing costs and appraise the results;
l
Manage a
great mass of database and materials.
Standardized Sales Process Management of Real Estate
The
current property selling flow should be optimized and
regrouped with the selling process standardized to boost the
selling efficiency of property companies.
More Powerful Means
of Monitoring Service Quality to Make Costumers More
Satisfactory
To provide excellent
services for costumers is the most effective way of increasing
costumers’ satisfaction and consolidate their loyalty.
1.
Establish a
complete system to treat costumer complaints;
2.
Offer
interactive sales services;
3.
Offer active
care for costumers;
4.
Offer
services for club members
Development of
Costumer Recommendation Work to Increase Chances of Chain
Sales
PowerCRM provides an
integrated functions of sales, services and market
applications, enabling departments in charge of above affairs
to share the same costumer database. Therefore, staff of
service and marketing departments can grab upcoming selling
chances in their routine work and forward them automatically
to sales department so that cross-department opportunities to
sell properties are increased and service and market
departments can become profit-making places.
Establishment and
Perfecting of the Real Estate Club Members Management
l
Provide
costumer information management. Keep information of veteran
members and analyze potential costumer groups with PowerCRM to
absorb new members;
l
Keep club
activity records and perfectly manage and trace members’
activities;
l
Analyze
characteristics of members and according to their group
features analyze and find out those groups in need of
properties.
1.1 Technological
Guidelines of the Solution
PowerCRM, a powerful
system of costumer relationship management, is able to treat
the information of millions of costumers and function in five
fields respectively with PlatForm、PowerCRM
Contact、PowerCRM
Operation、PowerCRM
BI、PowerCRM
for EAI. Shown below are its main application framework
Features and
Advantages of the Solution
Compared with other
similar companies at home and abroad, Powerise solution has
the following advantages:
l
Mature real
estate software product platform
l
Professional
real estate consultants
l
Professional
managerial consultants
l
Powerful
capacities
l
Experienced
operation consultants
l
Extraordinary
developer teams
l
Lots of
successful cases in real estate industry
Current Applications
of Powerise Products
Listing of
Successful Cases in Real Estate Industry
l
Shenzhen OCT
Real Estate Co.Ltd
l
Cobd
Holdings(SHENZHEN)CO.LTD
l
Goldfield
Industries INC
l
Shanghai
Wanzhao Real Estate Development Co., Ltd.
l
Hangzhou
Jindu Real Real Estate Development Co.Ltd
l
Beijing UrBan
Development Group Co.Ltd
l
Shenzhen
Sinolink Enterprises Co.Ltd
l
Sanlian Group
Civic Construction&Development Corp.
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