PowerMedical CRM (Costumer Relationship Management System)

Background

Recently, the Chinese medical profession has been experiencing vital shifts of closedown, stoppage, merging and transfer. According to related statistic data, Chinese medical businesses are on a 10% progressive decline in number annually. However, the medical market in this country has been expanding on scales though in face of ever-reducing medical businesses and the continuously growing overall medical service volume signals a changing pattern in this trade.

Medical insurance reformation in China, to a greater or less degree, has triggered the changes in traditional use of medical services, medical care resource allocation, medicine sales and capital operation. Medical insurance reformation has really dawned on costumers that they are spending their own money for medical services and this situation, in return, has made them change their attitudes toward medical consumption which has partially caused an increasingly intensified  the competition in medical market. Hence, to adjust strategies and innovate competitive edges immediately on the part of medical businesses have become an urgent problem for them to solve.

Goals of PowerMedical CRM

    There is no doubt that the managerial concept changes and the establishment of advanced managerial thoughts via IT is an effective way to face intensive competition and make a victory for medical businesses. The final goals of CRM application in medical trade are: to mine hidden costumer values, increase revenues, cut costs, and boost market shares. The goals will be achieved by way of:  

l        Providing clearly-directed costumer concerns to improve costumer satisfaction and detect potential costumers;

l        Effectively managing retailer network;

l        Enhancing operational efficiency of businesses and

l        Upgrading selling capacity and increasing profits.

Adaptability of the Scheme

PowerMedical CRM Solution is a suite of costumer relationship management

scheme, entirely web-based and enterprise-leveled, which will assists medical businesses in

building up unified costumer resources and longstanding costumer groups, and also extending

sales channels and detecting the best marketing approach in a scientific and standardized way.

The system is applied to various medical enterprises involving categories of medical services,

pharmacy, medicine circulation and healthcare production. Its entirely web-based operation of

dealing with a huge mass of data and with sales, market and services enables your business not

only to collect costumer information from diversified channels and interact with costumers

punctually, but to quickly detect core costumers and potential ones and further scale up the

revenue-increasing capacity. At the same time, PowerMedical CRM provides a total solution to

boosting profits, cutting costs, upgrading marketing and management levels for businesses

because the system works in a dynamically interactive and preset manner.

I. Overview

PowerMedical CRM, as shown below, is a complete enterprise-level costumer relationship management solution, consisting of PowerCRM Operation, PowerCRM BI and PowerCRM Contact.

In PowerMedical CRM Medical Solution, CRM Operation is based on such beliefs that costumer management, as a vital factor in business success, demands the streamlining and automation of all work procedures, the integration of ‘contact points’ with costumers and a smoothly interconnected and integrated operation between front-desk and back office.

PowerCRM BI is mainly designed to analyze various data from CRM Operation and other working systems to offer quantified evidence for operation and decision making for businesses. Some tools of data management and analysis, for example, database, OLAP and data mining, are engaged in CRM BI processing.  PowerCRM BI integrates great amounts of data regarding sales, services, markets and routine work and turn the complete and reliable data into useful and dependable information by using database, data mining, OLAP and decision making support. Then it converts information into knowledge in order to further offer more accurate evidence for costumer services and the development of new products and boost enterprises’ competitive edges.

Power Contact can guarantee complete, accurate and consistent information for businesses as well as costumers by collecting information through diversified channels, interacting with costumers in various ways and serving costumers via business hotline mainly from Call Center.