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CRM, a linking channel between banks and their clients and its
management, aims mainly at retaining present clients and
gaining new clients for banks and also analyzing client needs
to help banks make sound decisions. Banks can make advantage
of this CRM to enhance and improve costumer relationships,
provide their costumers with good quality services more
efficiently and therefore banks are able to gain more
costumers in satisfaction of their demands and cut their
operation costs in general. The main goals of building a
perfect costumer relationship management system for banks are:
Spread banks’ products and services to increase transaction
volume;
Expand service items, their scope and depth;
Decrease operational costs;
Manage ‘costumer resources’ effectively and
Provide assistance in decision making in product orientation
and marketing.
PowerBank CRM costumer relationship management system, a
product designed particularly to meet banks’ needs, works to
detect valuable costumers and their preferences by fully using
current bank transaction records and analyzing great amounts
of transactional data. And the system also gives a platform
for banks’ internally operational management. The system has
the following merits:
A better use of banks’ current data Analysis should be based
on a huge mass of data while banks have a great number of
complete and accurate data. The system first extracts from the
database the data needed and minimize the costumer data input.
Complete functions
The system aims to meet the practical needs of costumer
managers of all divisions within a bank and functions to
satisfy various needs of all divisions while providing
reasonable and complete analytic index.
Easy adjustment by clients
Costumers can adjust a variety of analytic index and
methods provided by the system. Banks have a great number of
financial products and are confronted with a situation of
ever-escalating innovation and ever-changing interest rates
and foreign exchange rates. In such a climate, a full
consideration has been given to the system’s expansibility in
an attempt to lessen its adjustment in face of product
increase and change.
Security
Banks’ data security should be given top priority because
business data belong to bank secrets and costumers’ privacy.
Bank employee are allowed to access only to those data within
their work limit and not to those beyond their positions and
power.
PowerBank CRM Function Design
Analysis of costumer values;
Analysis of product values;
Analysis of costumer loyalty;
Marketing management;
Costumer management and
Costumer manager administration.
PowerBank CRM Solution
PowerCRM, a complete costumer relationship management system,
should be so structured as shown below with its PowerCRM
Contact, PowerCRM BI and PowerCRM covering the whole banking
system
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