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Overview
By the beginning of
the 21st century, the competition in auto industry has become
even more intensive due to a faster global economic
integration. The most serious problem troubling auto industry
now is how to choose reasonable and effective operation and
management models and how to continuously improve and upgrade
operational system on the premises of maximizing own merits
while minimizing shortcomings.
PowerAuto CRM
Solution
PowerAuto CRM
Solution, joining together the features of PowerCRM platform
and auto industry, is able to assist auto industry in forming
unified costumer resources and a long-standing costumer groups
on one hand and in extending sales channels through scientific
analytic methods, spotting the best market places in a
specified sales flow and providing perfect after-sales
services on the other.
PowerAuto CRM
Solution is a completely web-based business-level costumer
relationship management which, by means of integrated
approaches like Call Center, Web, Email, Fax/Mail, etc., can
form a unified interactive contacts between businesses and
costumers. Further, an applied system, consisting of
costumer-centric sales management, marketing, costumer
services in a specified work flow, can be formed to offer a
cross-department yet coordinative work setting. The great
amounts of data, which create in the communications with
costumers and in businesses’ interactive activities with them,
are analyzed to detect costumer features in a better two-sided
relationship with them and to guide businesses’ operational
process and find and grab more selling chances.
PowerAuto CRM
Solution’s Characteristics
1.
Integration
of costumer resources
A unified costumer
database dynamically gathers and renews costumer information,
including potential costumers, from all subsidiaries and
retail dealers. Costumer information sharing occurs in various
channels, in all departments within auto business as well as
at all stages of the flow—marketing, sales, after-sales
services.
2.
Integration
of costumer contact means
All contact means
including Call Center, Web, retail dealers, etc. are combined
to give content-unified services. Contact means include
telephone, fax, web, email, short message, correspondence,
etc..
Automated work flow
For the sake of
better services for costumers and a maximum costumer
satisfaction, the system is built on flow process instead of
on receipts, bills or documents. The specified scientific flow
mechanism realizes the demand for streaming work process and a
high efficient costumer-oriented work flow is formed to
respond quickly to costumers’ needs.
Boosted
costumers’ values by intelligent business analysis
A large quantities
of valuable data occur in the course of interaction between
auto businesses and their costumers. Various methods and tools
provided by the system are used to process, analyze and treat
these data to generate valuable knowledge for businesses’
growth and thereon guide the operation and whole work process.
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